New and pre-owned boats, expert service, storage, and marina facilities in the heart of the Adirondacks.
For more than 40 years, Boats By George has helped families enjoy life on the water throughout Lake George, the Adirondacks, and Upstate New York.
Located in Lake George, NY, our 30,000 square foot showroom is one of the largest indoor boat showrooms in the country. We have up to 60 new boats on display, including Cobalt, Yamaha and Chris-Craft boats, Malibu and Axis wake boats, and Barletta pontoon boats making for a boat show you can attend every day.
August is one of the best times of the year to purchase a new boat. Manufacturers are offering some of their strongest incentives of the season, giving buyers the opportunity to secure exceptional value before next year’s production schedules begin to fill.
With our Smart Buyer Program, you can enjoy the remainder of this boating season while planning ahead for the perfect 2027 model built exactly to your specifications.
Our boat service center features state-of-the-art technology, certified marine technicians and a fully-stocked parts department. We’ll even transport your boat to our service center for you, and, if we don’t have a part in stock, we can get it overnighted.
For lakeside gas and pump out services, as well as boating accessories and supplies, watercraft rentals, and lakeside repair services, visit our full-service marina in Lake George’s Sandy Bay, or inquire about seasonal dock slip rentals at the Warner Bay marina.
The Pensel family has a deep passion for life on the water, and has been serving the boating community for more than 40 years. We believe in good old-fashioned customer service, and are dedicated to making boating more convenient, more fun, and accessible to everyone.
At Boats By George, we are dedicated to providing the ultimate boat-buying and service experience, and are happy to answer any questions you may have. For general information, please complete our contact form, or call/text us at (518) 793-5452.
